THE PLACE Firenze

The Place Firenze sits directly on P.za di Santa Maria Novella, just steps from the Basilica. It provides an immediate, quiet entry point into the city center, away from the dense tourist thoroughfares.

While the location is steps from the Basilica, the property remains removed from the congestion found near Via de' Tornabuoni, a ten-minute walk away. Staying here trades the overwhelming density of the Piazza della Signoria for a more contained residential scale, which makes it a superior choice for those who want to reach the city’s major landmarks without living inside the crush of them. The room runs dressier than the surrounding pizzerias, and the bar draws travelers who prefer the interior to the crowded cafés lining the rest of the square.